drafting · niche fragrance + art-led beauty
Ludovic Bonneton · Founder
subject options · pick one
body preview · auto-fills only
Ludovic, [SPECIFIC_OBSERVATION]. [GAP_SENTENCE]. most niche fragrance sites are configured by shopify themes that flatten exactly what makes the brand interesting. we build launch microsites and discovery-set flows that read like editorial pages, not product listings. closer to how [REFERENCE_BRAND] does it. two recent projects you might want to look at: versavilla.com (residential, story-led) and [SECOND_REFERENCE]. if a launch page or a shopify refresh is on your roadmap this year, i'd love to see what you have and send back a short note. with warmth, arushi // igochi studio
5 required blanks remaining
fill these in your draft before sending. the dashboard will not log this as “sent” until they're done.
the specific thing they launched (subject line only)
discovery set / opening notes / launch page
specific observation about a recent launch / a note in a perfume / how they framed a collection
must be something only someone who looked closely would notice. 1-2 sentences.
second sentence connecting what they're already saying to where the website / launch flow falls short of it
name the specific page that's weakest. don't be cruel; be observant.
reference brand we admire
Le Labo / D.S. & Durga / Régime des Fleurs / Maison Margiela Replica
second project link
another igochi piece or a partner project