drafting · slow fashion + resortwear + accessories

to St. Agni

Lara Fells · Founder

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subject options · pick one

  • the [COLLECTION_NAME] campaign
  • [FOUNDER_FIRST], a note from a designer
  • lookbook / homepage thought for [BRAND]

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Lara,

[SPECIFIC_OBSERVATION]. [GAP_SENTENCE].

slow-fashion sites mostly inherit shopify dawn and never escape it. we build editorial e-commerce that feels closer to a magazine than a store. landing pages, lookbook microsites, stockist storytelling. references: versavilla.com and [SECOND_REFERENCE].

if a campaign launch, a lookbook microsite, or a homepage refresh is on the horizon, i'd love to see what you have. no rush. just a note.

with warmth,
arushi // igochi studio

3 required blanks remaining

fill these in your draft before sending. the dashboard will not log this as “sent” until they're done.

  • specific observation about their latest collection / a fabric choice / a campaign image

    1-2 sentences. specific to what they did, not 'love your work'

  • second sentence on the gap between the brand's editorial language and the e-commerce flow

    name the specific page or screen

  • second project link

    another igochi piece or a partner project

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