drafting · luxury floral + destination wedding

to Anemone Chicago

Jessica Petty Smith · Floral Designer

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  • [VENUE_OR_WEDDING] in [MONTH] — a note for [FOUNDER_FIRST]
  • the [PAGE_NAME] for [STUDIO]
  • a quiet thought about [PORTFOLIO_PIECE]

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Jessica,

[SPECIFIC_OBSERVATION]. [GAP_SENTENCE].

floral studios at your level live and die on the first impression their site makes on a luxury bride. most of the sites i see still read like 2018 squarespace. we build inquiry funnels and portfolio narratives that match the quality of the actual work. closer to how [REFERENCE_BRAND] frames it than how the average wedding directory does.

two things on my desk you might want to look at: versavilla.com and [SECOND_REFERENCE]. if a portfolio refresh or a sharper inquiry flow is something you've thought about, i'd love to see the current site and send a short note.

with warmth,
arushi // igochi studio

4 required blanks remaining

fill these in your draft before sending. the dashboard will not log this as “sent” until they're done.

  • specific observation about a recent wedding / portfolio piece — name the venue, the month, the flower choice

    1-2 sentences. proves you actually looked.

  • second sentence on the contrast between the actual event quality and how the inquiry/portfolio reads online

    name the page

  • reference floral or wedding brand

    Mark's Garden / Saipua / Amy Merrick

  • second project link

    another igochi piece or a partner

open in gmail / superhuman